Why Won’t Cash Just Die??? Cashless Strategies Are Killing Customer Relationships
Consumers Speak Out Against Lack of Payment Choices Result in Lost Sales and Angry Customers
Despite attempts to drive consumers toward a cashless society, the vast majority (90%) surveyed by PayComplete said cash is their most widely used payment method.
But the reasons WHY are startling.
The report reveals the attitudes of today’s consumers towards physical cash across Europe and the US. It will be essential reading for any organisations considering a cashless strategy or want to better understand their customers.