Why Won’t Cash Just Die??? Cashless Strategies Are Killing Customer Relationships
Consumers Speak Out Against Lack of Payment Choices Result in Lost Sales and Angry Customers
Despite attempts to drive consumers toward a cashless society, the vast majority (90%) surveyed by PayComplete said cash is their most widely used payment method.
But the reasons WHY are startling.
The report reveals the attitudes of today’s consumers towards physical cash across Europe and the US. It will be essential reading for any organisations considering a cashless strategy or want to better understand their customers.
Why Won’t Cash Just Die??? Cashless Strategies Are Killing Customer Relationships
Resources for PayComplete employees
Press links – November 2024
Press links – December 2024
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Further Assets to post on your socials
Social Posts
6 posts = 6 potential SHARES
POST #1:
THE DEATH OF CASHLESS
**THE DEATH OF CASHLESS**
The day has come to announce the death of cashless!! Who would have thought??!!
59% of consumers believe the ability to pay with cash supports the inclusivity of all members of the community.
Download our latest consumer research to gain fresh insights on the purpose and function of cash within society and what that means for your business.
https://paycomplete.com/whywontcashjustdie/
#Cashtech #whywontcashjustdie #customerexperience #customersatisfaction
POST #2:
WHY WON’T CASH JUST DIE
**WHY WONT CASH JUST DIE**
Cash isn’t dying, its actually becoming more resilient.
89% of consumers consider the ability to pay in cash important to their customer satisfaction!!
Cash has solidified itself as a critical part of everyday society that isn’t going anywhere soon, in stark contrast to the narrative that has been played out over the past 20 years about a Cashless future.
Download our latest consumer research to gain fresh insights on the purpose and function of cash within society and what that means for your business.
https://paycomplete.com/whywontcashjustdie/
#Cashtech #whywontcashjustdie #customerexperience #customersatisfaction
POST #3:
CASHLESS IS DEAD, LONG LIVE CASH
**CASHLESS IS DEAD, LONG LIVE CASH**
29% of 18-24 year olds say cash is their first choice of payment method.
What does this mean for businesses looking to capture the youth of today and the regular spenders of the future?
Download our latest consumer research to gain fresh insights on the purpose and function of cash within society and what that means for your business.
https://paycomplete.com/whywontcashjustdie/
#Cashtech #whywontcashjustdie #customerexperience #customersatisfaction
POST #4:
LOST SALES ABYSS
**LOST SALES ABYSS**
Consumers are literally turning their backs on brands who take away their payment choices
47% of all consumers surveyed have abandoned in-store purchases when the option to pay with cash is not available
That’s massive!!!
Download our latest consumer research to gain fresh insights on the purpose and function of cash within society and what that means for your business.
https://paycomplete.com/whywontcashjustdie/
#Cashtech #whywontcashjustdie #customerexperience #customersatisfaction
POST #5:
ANTIDOTE TO DATA INTRUSION
**ANTIDOTE TO DATA INTRUSION**
Security is high on the agenda for a lot of people, but more important is data privacy.
50% of those surveyed feel uncomfortable about the amount of data organisations can access from their shopping choices.
Is the data revolution is beginning? What does that mean for cash?
Download our latest consumer research to gain fresh insights on the purpose and function of cash within society and what that means for your business.
https://paycomplete.com/whywontcashjustdie/
#Cashtech #whywontcashjustdie #customerexperience #customersatisfaction
POST #6:
THAT MAKES ME ANGRY!!!
**THAT MAKES ME ANGRY!!!**
52% of those told they cant pay with Cash get seriously annoyed!!!
The knock-on impact of this could be huge for businesses who are focused on ensuring their sustainability. Cutting out a large percentage of people and also driving negative brand connotations is a business leaders worst nightmare!!
Download our latest consumer research to gain fresh insights on the purpose and function of cash within society and what that means for your business.
https://paycomplete.com/whywontcashjustdie/
#Cashtech #whywontcashjustdie #customerexperience #customersatisfaction